BUSINESS KIT
INTRO
Welcome to the Paideia Media Business Solutions Kit! In this video, I will lay out what you can expect in the Kit as well as a little bit more about my experience that has brought me to design these kits and share what I’ve learned with you.
DESIGN YOUR CONTENT LAYOUT FOR MAXIMUM IMPACT | BEING A PART OF THE CONVERSATION
This video explains the key elements you need to establish to help your brand stand out in the crowd. We’ll explore how to expertly insert your brand into the digital conversation as well how to engage with your consumers in a meaningful and impactful way.
LAY YOUR STRATEGY AGAINST A CONTENT CALENDAR
Preparation is the key for success in digital video! I will lay out how to build an effective content calendar that will help you maximize every dollar you put towards creating digital content.
WORKING WITH INFLUENCERS | STAND OUT IN THE CROWD
Everyone knows that Influencers are a great way to connect with consumers in an authentic and impactful way but how do you know you are working with the correct Influencer for your Brand? This video will help you assess the large range of Influencers and decide on who is going to be the best fit for your brand.
HOW TO SUCCESSFULLY COMBINE YOUR BRAND WITH AN INFLUENCER FOR PAID CONTENT
This video is a how-to for creating successful, engaging digital content with an Influencer and how to guide the process so it’s as efficient, creative and fun as possible.
WHAT TO CHARGE
This is the number 1 question I am asked! I reveal the standard pricing brackets for standard packages that I’ve come to see with both Brands and Influencers alike.
WHAT A QUOTED PRICE SHOULD INCLUDE
In this video, I lay out what you can expect for your investment in digital video with an Influencer or third party creative team.
VISUALLY INTERPRETING YOUR BRAND
The next 3 videos will show you, step-by-step the way you lay out the defining characteristics of your brand so they will successfully translate into digital video.
PRE-PRODUCTION
The key to any successful video shoot is putting all of the details in place before you ever set foot in your location. In this video, I’m breaking down the most efficient and effective ways to prepare for your shoot so you don’t waste a single moment or penny on the day!
YOUR AUTHENTIC VOICE
I reveal the tried and trusted ways I have developed over my many years of writing scripts with Brands and Talent to effortlessly weave talking points into the video and not drive viewers away by sounding overly scripted and heavy handed with the brand points.
BUILDING A SHOT LIST/SCRIPT
A shot list and script are really your road map to the shoot and I’m going to show you how to create one that is effective, clear and easy for everyone to follow.
CONCLUSION
It’s time to get out there, put your new knowledge to use and be noticed! Thanks for joining me in this virtual classroom and I can’t wait to hear about your success using these tools!
