Shani Darden

Have you ever felt like you've met your skin guru, inspirational business owner (who has her own line of incredibly successful skin care products — @ShaniDarden) and new BFF all at once and then remembered that this is Instagram and you’re only friends in your head? That’s how we felt about today’s #PaideiaInspires, Shani Darden, and we're so excited that we got to talk with her IRL where she shared some of her secrets to building a skincare company and passionate online community with us.

Considered the secret behind Hollywood’s most flawless faces, expert esthetician Shani Darden sets herself apart with her results-oriented approach to skin care. Shani’s ability to treat a wide range of skin conditions — from acne and rosacea to pigmentation, sun damage, and aging skin — while enhancing existing looks makes her an invaluable asset to her clients. Her custom treatments, coupled with her home care regimen, keep clients looking flawless and coming back for years.

Shani tells us, “Your skin can have a huge impact on how you feel about yourself. I remember what it felt like as a teen struggling with my skin, so being able to contribute to someone’s confidence and help them feel beautiful is the best part of my job!” What’s Shani’s secret to building a loyal, engaged, robust online community? “I have tried to offer real skin care advice in an easier to understand format. There is so much conflicting information out there, and it can be really hard to weed through and figure out what is really going to work for your own skin. I try to respond to as many comments and DM’s as I possibly can, to reach as many people as possible! I just want the world to have glowing, flawless skin!’ Head over to our Instagram Stories to hear some of Shani’s advice for using your expertise to create a space for your social community to grow and really stay engaged with your content.